
Ever wondered how one simple question can change the trajectory of your entire career? In this episode, Rosie Zilinskas welcomes career coach Cassie Spencer, who shares her own transformative story from a directionless college student to a passionate career coach. Discover the pivotal moments that led her to find her calling, the importance of career coaching for young women, and how seemingly small, chance encounters can shape our professional paths. Whether you’re feeling stuck or just starting out, this episode is packed with inspiration and practical advice to help you navigate your career journey with confidence and clarity. Tune in and unlock the secrets to finding and following your true professional passion.
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Discovering Your Career Path: Coaching Insights With Cassie Spencer
Welcome to another episode of the show. I am thrilled to have you here with us. If you’re new to the show, we are all about empowering women in the corporate space to advance their careers with intention and confidence. We have an amazing guest with us, Cassie Spencer. She is a career coach with a passion for helping others leverage their education, skills, experiences and passions into meaningful careers. In this episode, we’re diving into the value of career coaching and how to navigate career paths early in life. With that, let’s dive right in.
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Cassie, thank you so much for being here on the show. I know you and I spoke a while back, and one of the things that I want to know is how you became a career coach so early in life. I know that you had met with a career coach yourself and one of the things you had asked is, how do I get your job? Tell me a little bit about that experience for you.
Career Coach Journey
I always love telling this story because I was very much the typical college student who was changing my major all the time, trying a bunch of different things and honestly so stressed about my own career path and feeling that pressure of, like, I have to pick something. I have to know what I want to do. I had tried everything. I’d switched my majors a few times. I studied abroad for more than one reason, but definitely one of them was hoping that I’d have this big career epiphany while I was abroad. Spoiler, that didn’t happen.
I was lucky in the sense that I came back from studying abroad and took a technical writing course, which, at the time, I was still an English major. That was one of the majors I had declared. I had always been interested in writing, but I didn’t necessarily want to major in it. I didn’t necessarily see it as a longer-term career path for me, but I was on that track and enrolled in a technical writing course. It was through that course that we did a lot of different types of writing, but someone from the University Career Center came.
It was my first experience writing a professional resume and cover letter. We developed professional branded websites and LinkedIn profiles. It was through that interaction with a career coach that I then was like, “I need to actually go sit down and talk to someone about this.” I’d been meeting with a career coach a handful of times and talking about different options and interests. It was during one of those meetings that we were actually discussing potential gap year programs. I was a senior getting ready to graduate and still exploring my options.
At this point, I’d become a Communications major, but my career coach was discussing a gap year. How can I gain some additional experience and participate in some of those gap year programs as an option? It was at that moment that I truly had the light bulb moment where I was like, “You do this. This is a job.” He was like, “Yes.” I was like, “How do I get your job? What is this? I want to have these conversations.” It was at that moment that I realized I already had that knack and interest in writing and the precision that comes with resumes, in particular.
I was writing all of my friends’ resumes and getting them huddled around the table at the library, like, “You all need LinkedIn profiles.” I was doing these things anyway. From there, the more I learned about it and talked with that career coach, they said, go to grad school, study student affairs in higher education, and you’ll work on a college campus and I was sold. I was like, “Great. That’s what I’m going to do.” That is the story. That’s how then I ended up in this field. I must have been 21, 22 when I had that moment.
Why You Need A Career Coach
When we were growing up, we had coaches for Little League, dance, piano, cheerleading and all these sports coaches. When you step into the workforce, people stop talking about coaches. What’s 1 or 2 things, especially in your age group? Obviously, you got interested because people were coming to you and asking, “How are you doing that?” You were already the subject matter expert at the time because you were like, “You have to have your LinkedIn profile.” What are 1 or 2 reasons why you feel, especially young women, need a career coach?
I love this. I would say two reasons that young women in the workforce need career coaches. First and foremost, I think there is so much value in having a sounding board to talk about your experiences and to talk about your goals with. My hope is that everyone has friends, family members, and other people with whom they can have those conversations, but those conversations are coming from, and that advice is coming from their experience.
As we navigate the corporate world, it has changed a lot and it’s going to continue to change. One person’s goals and experiences, even if you love and trust them so much, may not be the best advice for you or that aligns. I think having that unbiased, more subject matter expert opinion that you can trust and have that safe space to bounce ideas off of and to encourage and motivate and support you is a huge benefit from it.
I think the second value in all of this is that when you have that coach, especially when you are earlier in your career and I say that even in the first ten years, that can be someone that helps to see the things that you cannot see. To challenge you to think about what do you want your career to look like longer-term? Are you currently in a role that is allowing you to gain the skills or to grow in the way that you want to? I think there’s that combination of support and encouragement but also a little bit of that challenge to help you think about where you’re going, where you want to be and how to get there.
That is so on point. The thing that I love about you is that you can attract women and of course, the show. I am passionate about empowering women specifically, but you can attract your age bracket and say there is value in having a career coach. Whereas I’m more of someone who is in maybe their mid-30s that is trying to continue to move up the corporate ladder, that has already been in the corporate space 10, 15 years. They feel like they’re stuck because they’re not moving through their career as quickly as they would want to move.
One of the things that I advocate is having that custom career road map. What you were saying is that your neighbor or your family or friends can give you advice, but it’s not customary for you. It’s based on their experiences. Having that custom career roadmap is so critically important. I am talking about this with anybody and everybody who will listen to me because if you don’t have that strategy with the tactics, then you’re going to be spinning your wheels. I know you talked about goals a little bit and I’m a certified high-performance coach.
We think of goals not in one atmosphere but it’s almost like a stratosphere. You have to identify your dreams first. From there, you identify your goals and support them with your routines and your tasks. It’s all very synergetic because it all works in concert with each other. It’s so enlightening and I love the fact that you’re working with the younger age group and advocating for, “You need to know what you want to do.”
I’m sure you’ve heard so many people are not interested in their jobs. They go to work and then they leave work, but they’re not present. They’re not contributing with all of the skills that they could have. Tell me, what are some things you have noticed, especially in your age bracket, like the younger women trying to advance but they’re getting stuck or lost? What are some things that you’re seeing?
Getting Unstuck
I think it’s so interesting right now how the world of work and a lot of our thoughts, opinions and feelings are changing. I say, our collectively. Across the board, regardless of age, gender, industry, and all of that, there is a lot changing right now. I would say, along with that, I also think it’s interesting and a lot of the people that I work with and interact with, a combination of people who are in their 30s and at that point where they’re like, “I’ve been working for maybe 8 to 10 years now, could be 7 to 10 years now.”
Also, people who are more in the recent grad level are entering the workforce and everywhere in between. I find that there’s a lot of change in terms of the value that people are putting on their jobs and this difference is like, “Do I want a job that I am so passionate about and fulfilled by, where I feel energized and supported, where my skills are put to use.” There is a solid chunk of people in that camp and they are working towards that and want that and that’s important to them.
I think we’re also seeing an interesting shift and maybe it’s more prominent now. People are talking about it more, but of people who are saying, “I’ll go to work. I’ll do what I need to do. I don’t want to hate it. I want to have a baseline content level of work. More than that, I want it to support my life and I don’t need all this fulfillment to come from my work.” I think there are a lot of factors that come into this in how our world has changed over the last handful of years. The way that some companies and businesses are operating.
Generational shifts are happening in terms of some companies that are being led by people who have worked for them for 40-plus years. Some people who are working at companies that their peers are starting and growing and leading, I think there’s a lot of shift in that right now and it’s interesting to see. I think for myself as a coach, it has shifted some of the conversations that I’m having. Personally, if I’m working with a client who says, “I want X, Y and Z in a job, I don’t think I want to work in something that I feel incredibly passionate about.
I want to be content in the work that I do, but I want it to support my lifestyle and my other interests outside of work. Personally, I’m not there to tell them that they need to go find their passion and that their passion has to provide a paycheck. For other people where they are like, “I want to figure it out and I want to do something.” That’s great, too. I think it’s an interesting shift and I hate to even call it divide. More than that, I think it’s people reckoning with what is important to them, what they want out of life and out of work, and how that all works together.

I think that’s perfectly fine, too. If you’re content with the job that you’re doing, more power to you. I know one of my former managers used to say, you need to have those steady people who are good workers and are doing a decent job, but they’re not knocking it out of the ballpark per se. They’re still a valued employee. I think where I come in more of it’s my passion to help people is people that are stuck, that do feel like they want to continue to move up that corporate ladder, whether it’s a lateral position, maybe a team lead, maybe a subject matter expert in their same team, or leave that job or that career altogether, whatever their next level is.
Those are the people that I want to help because it stinks to feel like you’re stuck and trying to do that shift, and nothing is happening. That’s where I’m so hopeful that people are not unhappy in their jobs or feel like their job sucks. All that unhappiness sifts over to their personal life, too and that’s not good either. I know that you have a podcast yourself, Happenstance. Tell me a little bit about your podcast and what is the purpose of your podcast?
Happenstance
I host a podcast called Happenstance. I’ve been putting episodes out for about a year and a half now, which is exciting. The whole premise behind Happenstance, the name is rooted in the Happenstance Learning Theory or the Planned Happenstance Learning Theory, which is a career development theory that looks at how individuals choose their careers. That happenstance, the things that literally happen by chance. The things that we could never plan for or expect to happen are a large contributing factor to the paths we go down.
“The things that we could never plan for or never expect to happen are such a large contributing factor to the paths that we go down.” – Cassie Spencer Share on X
This could be anything and everything from one conversation you had with someone that prompted a thought to pick a major to go down a career path. It could also be one experience that maybe you never thought you’d had, but one day at work. Someone asked you to quickly design something on Canva and you realized that you loved it and then you shifted your career path. These happenstance moments can be anything, big or small. It was certainly a happenstance moment that I ended up in that technical writing class.
A happenstance moment that I asked that question. Later on, when I showed up on the first day of grad school and met my adviser, it was purely happenstance that her research interests were also in career development and the post-university transition. That is something I could have planned for. I would love to tell you all that I was a thoughtful student who was researching the faculty that I was going to work with when I applied to grad school, but I didn’t. It was happenstance that happened.
The whole idea behind the podcast is to highlight these happenstance moments, both in terms of our careers and looking at how people have become very successful in their careers and made pivots and changes. I also love looking at the other happenstance moments. The things that come from people’s passion projects or the happenstance moments with their side hustle. The happenstance moments that led to something else in their life. I do take a pretty broad approach to it, but I love getting into the story of how people ended up on their different paths.
I’ll tell you my one little happenstance that I always when I think about it, I’m always in awe. I’m 100% Mexican. We lived in Mexico City and then we moved from Mexico City right at the beginning of high school. I started high school. My parents had no clue what anything was, so I had to figure things out on my own. On the first day of my freshman year, I had no idea what a freshman, a sophomore, a junior, or a senior was. I was totally clueless.
I met with the guidance counselor, and they were literally like, “Your grades are good from Mexico. I’m going to put you on the college preparatory track.” I was like, “Okay.” I had no clue. They had two tracks, vocational and then college. When I think of that moment, I’m always that one person and I wish I would’ve remembered who that person is because I would’ve wanted to go back and now it’s been many years since I graduated high school. I wish I had known that that was a happenstance moment because they made the decision that I was going to go to college.
College wasn’t even in the realm of my possibilities at the time, but they put me on that track. Because I went to college, I got a job in the insurance industry. That was another happenstance moment for me because they were like, “You can go into underwriting or claims.” They put me into the underwriting track. Unbeknownst to me, people in the claims department always deal with people who have losses, so they’re not happy because they’re dealing with customers who have had big losses.
It was happenstance that they put me into the Android track. Those are two very brief examples for me, but you’re absolutely right. You never know how. Most people end up in the insurance world because they know somebody who knew somebody. I actually went to school for insurance. I graduated in actuarial science. I was one of the few people who actually went to school for insurance because most people ended up in insurance. It was so interesting, but I love the premise of your podcast. Congratulations on that. Tell me about another project that you’re working on right now.
Projects
A couple of projects that I’ve been focused on more lately, I do create a lot of content around career development, career coaching and all of that. While it is part of my job because I do coaching and that is a way to bring in clientele and all of that, I also say it is a passion project. Creating that content and sharing content. I aim to be very accessible with it and to provide practical tips, information and advice for job seekers. I’ve been putting content out intentionally for years now.
For a good amount of time, even before I launched my own coaching business, I always felt that I had so much information in my brain. I was working on a college campus, following that traditional career trajectory that my career coach had set out for me. I found myself having those same conversations and similar topics. I was like, the students I’m meeting with are asking these same questions. Other people in the world have these same questions. Doing that and creating that content, I definitely feel hits that creative itch that I often have and allows me to be more creative in how I’m sharing that information and providing it.
That’s a project that I’ve been working on lately and will continue to work on. Another project that popped up, something I’ve been thinking about for a while, is launching a job search accountability group. Through a lot of the work that I’ve done, I see time and time again that people have all the tools and the resources. Maybe they have their resume and LinkedIn updated. They’re ready to job search, but the process of actually going through a job search, as you know, involves so many twists and turns and challenges.
The motivation to do a job search and navigate can be challenging. I see a lot of value in having that group atmosphere to learn as a group and know that you’re not experiencing what you’re experiencing alone. You’re not the only one. Looking forward to bringing groups of people together this year to talk about their job searches and to have that open forum. Those accountability partners and check-in points should have that advice. Sounding board along the way. Also, share the wins and the challenges with other people who are motivated to make their next career move, switch their job, or pivot their career, whatever the case may be.
“The process of actually going through a job search involves so many twists and turns and the motivation to navigate that can be really challenging.” – Cassie Spencer Share on X
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Includer And Maximizer
I love the job search accountability platform because, like you said, the social learning alone and also the motivation. Sometimes, when you’re going at it alone, it’s like dating. When you’re trying to date you get ghosted by companies and you get ghosted by people that you’re trying to date. It’s a very lonely experience. If you commiserate with your girlfriends or your guy friends and you’re like, “This story happened to me.“ They’re like, “Let me tell you what happened to me.”
Doing it as a group, searching for a job, especially with you at the helm and guiding people, I think that’s so critical because they don’t feel as alone. They have that social learning from one person who may be doing one thing and talking about their situation, sparking an idea for somebody else. That’s huge. I know that in your description of some of your skills, you say you’re obviously a communicator, but you’re also an includer and a maximizer. Tell me a little bit about what you mean by being an includer and a maximizer.
The skills listed on my LinkedIn profile are part of my summary or about section. These come from the CliftonStrengths, StrengthsFinders skill. For anyone reading, StrengthsFinder or StrengthsQuest has used a couple of different names over the years, but it is an assessment that looks at the innate strengths that you have as an individual. While it is used a lot in the career world, it’s not an assessment that’s going to give you a list of jobs or anything like that. Those innate strikes are things that you were born with, not the skills or strengths that you’ve developed over the years.
It’s an assessment that I took for the first time when I was in grad school. I found it to be that like a-ha moment in a sense where a lot of things clicked for me and it helped me to realize some of the strengths that I had never seen as strengths. I always think about the includer one. Being an includer, identifies the strength as you are someone who can bring people together and someone who is often thinking about how everyone’s coming together. Does everyone feel included? Do they feel part of the group, wanting to do that?
I always find this one funny because, especially growing up and when I was in high school, I did have a pretty large group of friends, but the friends within that wouldn’t necessarily say that they were a large group of friends. There would often sometimes be these tension points like, “Cassie, do we have to invite everyone?” That type of response where I’m like, “Invite everyone. Tell them all to come over. That’ll be so fun.” I had some friends who were like, “Again. Can we hang out?” It’s this funny thing to take this assessment and then have these strengths come through and highlight what some people deem as a weakness of yours, which can actually be a strength.
There is a lot to this about how you manage it and all of that. A cool assessment in my mind and one that I think is fascinating to think about how you work in groups. The value you bring to different projects and scenarios can be interesting and a bit more of a unique language to talk about who you are. Like, instead of me being like, “I’m a people person. I like people or I’m extroverted.” It’s so much deeper than that, which I appreciate. That’s the Includer one. Maximizer is another one of my top five, which is how the assessment works.
It gives you your top five strengths, and I believe there’s a total of 37 now. I think they added one in recent years, but maximizer is a strength that looks at how I approach different projects and things of that nature. The maximizer strength essentially says that you’re always looking to improve something. Again, this is one that gave me a lot of clarity. I think I often would say to friends and family like, “I don’t think I’m ever a content person.”
I didn’t have the language to describe that, but it was more so the strength of maximizing so that I’m always looking at how I can improve something. How can we take that and make it better? For a long time, that meant that I lacked a lot of satisfaction. It was like, “Now what? Now what? Now what?” Having this context to think about it in that way was helpful for me. I definitely recommend everyone take StrengthsFinder.
I found it to be so powerful, and it has continued to be so throughout my career. I took that assessment years ago. It’s an interesting way to think about how you operate, essentially. How do you work in different settings? I think it can be a powerful conversation to have with a coach, a boss, or a manager, that type of thing to help lean into your natural strengths in a work environment.
Obviously, there are many different assessments. I have taken the StrengthsFinder, which is by Gallup. Gallup is a world-renowned company. I’m a certified Colby consultant. Colby is another assessment and they have things like, fact finder and quick start. It’s similar to how do you instinctively work like the StrengthsFinder, like your innate strengths. Are you in the right job or not? Employers can give a slightly different Colby assessment to their employees to see if they are actually doing the right type of job.
That’s very helpful for employers as well. It’s both for hiring. Obviously, the individual, the employer. All of these things are tools that people have. Without a coach, strategy, or plan, it’s one piece of the puzzle. You have to put it all together to make headway and continue to reach those dreams and goals with your routines and tasks. I love that. One other question. You’re working on your cooking. Tell me about the I Dream of Dinner cookbook.
Cookbook
Years ago, it must have been the holidays in 2022, my sister gave me a cookbook that’s called I Dream of Dinner. Essentially, she gave me that cookbook. I’ve only owned a handful of cookbooks. I usually pull recipes off the internet or pull them up on my phone. When she gave me that cookbook, I made the intentional decision to use it. Through that process, I decided to make it a goal to work my way through the cookbook and to eventually make every recipe that’s in there.

It’s been a fun process to go through and pick a recipe and then either make it for myself, make it for my roommate, invite friends over, or do that type of thing. It’s a fun thing to add to that. I wish I knew how I sparked this idea, but the first day I made one of the recipes, I grabbed a marker and wrote the date and who I was eating with and a little note of it.
That’s been a fun tradition to carry through the cookbook that I’m not just checking the box. I guess it’s now becoming like a scrapbook memory book that I can flip back through the recipes and see, “I made that on whatever day in 2023 and these are the three people that I shared that meal with.” I’m being a little bit more intentional about that process and trying to challenge myself a little bit more in the kitchen and try some new recipes.
I have about 30 or 40 cookbooks and I use maybe 2 of them. Also, I think there was a movie about Julia Child. I don’t even remember the premise. I remember the cookbook was about Julia Child and the person was doing all the recipes in the Julia Child cookbook. It was interesting because they would show in the movie Julia Child giving her advice or whatever. Towards the end of the year, the husband was like, “I can’t take this,” because it was heavy food. Congratulations on doing that fun, creative and intentional thing. I absolutely love that. Kudos to you.
We have talked about a lot of different things, but I guess the one thing that I want to leave our audience with is can you provide them with maybe the one tip that you think someone can carry into their careers right now, especially for the young women that are in their first decade of work. What would that tip be for them to advance in their careers?
Personal Board Of Directors
It’s hard to pick one, but my one tip would be I would advise everyone, especially people who are early in their career but goes for anyone too, is to develop your personal board of directors. What I mean by that is that most companies and nonprofits have a board of directors, typically anywhere from 3, 5, or maybe 12 people. There’s no perfect number here, but they have a board of directors. People that help them make decisions that they can bounce ideas off of that help run the organization.
Your personal board of directors is similar. They’re not going to make all your decisions but essentially, developing the list of people in your mind or actually writing it down can be even better. Who are those people that when you need something, when you need advice, when you need a job, when you need someone to cheer you on, when you need someone to be super blunt and honest with you, you have those people that without a doubt you can go to? Those people that you are going to intentionally work to maintain or develop a relationship with.
This is something that was first advised to me when I was in grad school. I was lucky that I had an adviser who was interested in the same things that I was and was doing research in the same areas that I was interested in, but also who presented this idea to me and still is a member of my personal board of directors. I think it is something that is so powerful and so underutilized. I would encourage everyone to grab a piece of paper or pull up the notes on your phone and start to think about, who are some of those people, both professionally but also personally, it can be a mix, that fits some of those categories.
Who’s further along in your career and on that similar career path? Who is more of that peer-to-peer level? That’s something that’s been so valuable to me to have someone on my board of directors who is quite literally on the same path that I’m on, and we’re on it together. In the same way that having someone who’s a handful of years ahead and then even more ahead.
I said I have someone on my board of directors. He was one of my internship supervisors. He is my person when I need something told to me straight and blunt and honestly. I know he’s the person who’s going to give that to me. Someone else who I know, no matter what I’m saying, they’re going to shake the pom poms and cheer me on and tell me to go for it. You want a range of people. I think having that board of directors is so valuable, and I think something that continues to the value compounds year over year of having these people who are always in your corner.
First of all, that is a very original tip. I always ask my guests for tips, so congratulations on having an original tip. Also, as you were talking, I was thinking, “Who’s on my board of directors?” I never thought about it that way, but you’re absolutely right. I have my best friend, who’s my person for anything that life throws at me. I have three of my sisters and a couple of college roommates. It is a cool idea to write it down. I think what I’m going to do is write it down but also say, “Why? Why would I be going to this person? What advice would I be seeking from this person?” That is a fabulous tip. I greatly appreciate that very much. Any final words, Cassie?
I think the premise of our conversation is that we need other people. The way that we are successful in our careers is with other people. That doesn’t mean they need to hold your hand the whole way, but having those people to bounce ideas off of, listening to podcasts like this, reaching out to people to ask questions and seek their advice and even having conversations. That’s the whole way we got connected.
It was a simple conversation. There’s so much value and there will almost always, if not always, always be a nugget that can help you think about something you’re doing a little bit differently or think about a step that could help you get to where you want to be. I would say find your people and be intentional with that. Let people know. If you want them to be your mentor or if you’re like, “You’re my cheerleader. I appreciate that.” Let them know.
I love that. You said a word, intentional. I started listening to one of Wayne Dyer’s books about intentionality, and it is almost magical what happens in your life when you become intentional, especially about your career. If you leave your career on autopilot, it’s going to derail eventually and you’re not going to like where you end up. Very good information. I love all of the things that you’ve shared, and your tips were amazing. Thank you so much for all of your time.
Thanks so much for having me.
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Very inspiring conversation that I had with Cassie. Cassie leaves me with two primary takeaways from my conversation with her. The first one is that she emphasizes the importance of having a career coach, especially for younger women who are coming into the workforce. As she mentioned, a career coach provides unbiased expert opinion. We serve as a sounding board. We can discuss your experiences and career options with an external perspective, which is invaluable.
The second thing she shared is that changing majors, exploring different career options, and finally discovering your passion could be through a happenstance moment. It could be one brief moment in your life that pivots you completely from one thing to another thing. You need to be open to those new experiences and understand that career paths are quite often not linear. You want to have that flexibility and that openness that leads you to your true calling.
Cassie also left us with an actionable tip. She introduced us to the concept of a personal board of directors, and I loved it. Cassie explains that your personal board of directors is comprised of individuals in your life who can offer diverse perspectives and support. She says to write down the names of all the people in your sphere and the people from whom you typically seek advice or support. These people become your personal board of directors. The individuals can be your family members. It could be friends, mentors, or coworkers. Anybody that you can think of who gives you that support and advice will become part of your personal board of directors.
I think that’s pretty powerful. If you haven’t done so already, don’t forget to complete the promotion readiness checklist and check out the Unlock The Leader Within Membership. All the links will be on the episode website, including Cassie’s contact information. I would absolutely love it if you could share what happenstance moment happened in your career that made you completely pivot. With that, remember to be brave, be bold and take action.
Important Links
- Cassie Spencer
- Promotion Readiness Checklist
- Unlock the Leader Within Membership
- Happenstance
- I Dream of Dinner
- https://www.Instagram.com/careercoachcassie
- https://LinkedIn.com/in/cassiespencer1
- https://TikTok.com/@careercoachcassie
- Book a Strategy Call with Rosie: https://NoWomanLeftBehind.activehosted.com/f/2
About Cassie Spencer
Cassie Spencer is a Career Coach with a passion for helping others leverage their education, skills, experiences, and passions into meaningful careers. She has worked with over 700 clients across a range of industries and experience levels to explore their careers, gain career confidence, job search strategically and develop effective applications materials. Cassie works with clients 1:1 via deep drive strategy sessions to gain clarity about the next steps with their career, to develop effective job searching strategies and to establish practical and impactful career goals. Outside of working as a career coach, Cassie is a podcast host, loves going to concerts, and can often be found exploring new coffee shops.