How to Lead Through Change Without Losing Yourself

Women in Leadership

3M R&D Vice President Ashwini Balasubramanian on culture add, generosity, and mapping your own ascent.

By Rosie Zilinskas 7 min read Women in Leadership

How to Lead Through Change Without Losing Yourself with Ashwini Balasubramanian, a No Woman Left Behind podcast episode


Have you ever shrunk yourself to fit a room?

You edit your opinions. You soften your needs. You shape-shift into whatever the team seems to want, and you tell yourself this is what it takes to belong. I see this in so many high-performing women. We work hard, we deliver, and we quietly hold ourselves back at the same time.

That is exactly why my conversation with Ashwini Balasubramanian hit me the way it did. She has spent her whole career learning to lead through change without losing herself, and she proves you do not have to disappear to advance. You can bring your full self into the room, and that is what makes you the person every team wants on it.

The moment she stopped editing herself

I asked Ashwini about the pivotal point when she finally thought, “You know what, I can do more.” Her answer was motherhood.

Up until that point, she was adjusting and editing herself to fit the room. Then she could not anymore. She was a test engineer at the time, the only woman in her department, and she was battling morning sickness while everyone expected her to go out on the test track. People did not understand her challenge, not because they were unkind, but because it simply did not occur to them.

Here is the part I want you to sit with. She realized she was holding back the source of her own impact. She was so busy editing herself to fit in that she was muting the very thing that made her valuable.

So she stopped. Not because it was a brave strategy, but because she honestly could not keep it up. That is when her career took off.

She shifted from trying to be a culture fit to being a culture add.

That is the reframe. You do not need to fit the mold. You were never supposed to. The room does not need another copy. It needs what only you bring.

How to lead through change instead of surviving it

Ashwini has a book coming out called Map Your Ascent: Embracing Change as Your Leadership Superpower. Writing it was never part of her plan. She is someone who runs toward a challenge rather than away from it, and the book follows the same instinct. It is about how to lead through change instead of just surviving it.

She quoted Mark Twain to make the point.

If the purpose of the captain was to preserve the ship, you could never leave the shore.

Mark Twain

You have to leave the harbor to make the journey mean anything. I loved this because so many of us stay docked. We keep ourselves safe and small and call it being careful. But growth does not happen in the harbor. Rejection, hard conversations, and challenge are not signs that something has gone wrong; they are the conditions for growth.

Three things that built her career

How did she build a career like that? She is now Vice President of R&D at 3M for the transportation and energy business, and she got there after leading R&D at Harley-Davidson and spending more than 20 years in the automotive industry. When I asked what got her here, she named three things. So write these down.

1
Dream big, but pair it with a growth mindset.

Ambition without learning gets you nowhere. As Ashwini put it, you will always know less than you need to know about where you need to go, and you can always do more. The dreaming and the learning have to travel together.

2
Start with generosity.

You do not have to wait until you are a VP or a director to give back. If you want real influence and a real reputation, it starts with what you give, not what you take.

3
Say yes even when you are unsure.

Most of the time, half of any new role was unfamiliar to her. She knew that going in. But she trusted her transferable skills and believed the new environment would water her if she stayed open and admitted what she did not know.

What generosity actually looks like

Ashwini backed up that second point with a story, and it is the kind of story that reframes what generosity even means. Here is how she put it into practice.

About fourteen years ago, after her second child was born prematurely, she came back from maternity leave exhausted and full of mixed emotions. She sat at her desk one day and thought, “This cannot just be me.” So she went to HR and asked for a women’s resource group. This was years before anyone was talking about employee resource groups in the way we do now. HR told her they did not have the bandwidth.

She does not take no for an answer. So she asked if she could start it herself. She found fifteen women in her building and simply opened up about what she was going through.

She told me she walked out of that first ninety-minute meeting thinking, I do not have problems. The women in that room were carrying terminal illness, caregiving, children with special needs, and a whole world of things people carry behind the curtain. She realized this was not a me problem anymore. It was bigger than her.

By the time she left that company, the group had grown to 600 members across four chapters. She called it the most fulfilling role she had ever had.

15women in the first meeting
600members
4chapters

And here is the line that landed for me.

People do not hire you only for what you know. They hire you for who you are.

Generosity built influence she did not even know she was building.

The biological clock and the career clock

This was one of the most honest parts of our conversation. Ashwini laid out something I had never heard so plainly: your biological clock conflicts with your career clock, and there is no perfect window when they line up.

When you are most fertileYou are building the foundation of your career.
When your kids need you mostYou are building mid-career skills and business acumen.
When your career takes offMenopause shows up.

Men get to pace themselves a little differently. We do not always get that luxury.

So what does she tell women? Lean on your village: your friends, your partner, your family.

Asking for help is not a sign of weakness. It is a sign of strength.

You know exactly what you need and when you need it. And this one matters. You are not in a race. Not everyone started at the same line, and not everyone has the same finish. Do not let watching someone zoom past you make you feel behind. Your journey is yours to write.

Visibility is not advocacy

Then Ashwini said something that connects directly to the work I do every day. She had a mentee who almost turned down a great opportunity because so many senior leaders at her current company knew her by name. Ashwini stopped her and said, “You are mixing up two different things. Do any of those leaders who know you actually advocate for you?” The mentee admitted that most of her mentoring conversations were just obvious advice.

Being known is not the same as being advocated for.

This is the heart of what I teach. It is not that you lack confidence. Being seen in the hallway is not the same as having your impact understood by the people who decide. You can be liked and still be overlooked.

Map your skills, not just your title

When women tell Ashwini they feel invisible and stuck, she points them back to skills. Early in her career, she applied for a role and was not even put in the candidate pool. So she asked the hiring manager why. He told her that she was strong but stuck in a support function. He needed to see that she could understand the business and lead the decision-making.

If she had been ten years younger, she said, she would have called that rude. Instead, she heard it as honest, usable feedback, and she pursued experiences that would build those exact skills.

Her advice is to map your career by skill set, not by title. Go after altitude. But ambition without credibility does not work, and credibility is built on skills. Take on roles where you can bring transferable strengths and still stretch into new territory.

Her opportunity filter: three non-negotiables for every offer

  • Does this role expand my skill set?
  • Does it create a path for advancement now or later?
  • Does it preserve my work-life integration?

And evaluate the opportunity on its own, not against how comfortable you are today.

Last one. Write down your goals for the next five years. She has done this for twenty-three years. She has not hit every milestone because life moves on, but writing them down keeps her honest about the skills she needs to take the next step.

What I want you to take from this

Ashwini’s whole story is a permission slip.

  • Permission to stop editing yourself.
  • Permission to ask for help.
  • Permission to go after altitude even when seven people tell you no, because the eighth yes is the one that changes everything.

You do not have to fit the mold. You were never meant to. Bring your full self, build your skills, make sure your impact reaches the people who decide, and write your own ascent.

Her book, Map Your Ascent: Embracing Change as Your Leadership Superpower, is available for pre-order now on Amazon and Barnes & Noble and releases on September 1, 2026. She is narrating the audio version herself. You can connect with her on LinkedIn, and all the links are in the show notes.

Key Takeaways

  • Be a culture add, not a culture fit. The room does not need another copy of what is already there. It needs what only you bring.
  • Lead through change instead of surviving it. Growth does not happen in the harbor. Leaving your comfort zone is what makes the journey matter.
  • Lead with generosity. You do not have to wait for a title to give back, and the influence you build by helping others compounds over time.
  • Visibility is not advocacy. Being known by leaders is not the same as having leaders advocate for you. Aim for both.
  • Map your career by skill set, not title. Go after altitude, build credibility through skills, and run every opportunity through your own non-negotiables.

Measure Your Impact

Ready to put this into practice? Start by getting clear on the impact you already create. Measure it and translate it into the language of leadership rewards with my free tool, Impact Clarity AI. Then take that clarity and use it to write your next move.

Measure Your Impact

Frequently Asked Questions

What does it mean to be a 'culture add' instead of a culture fit?

Being a culture add means bringing your own perspective and strengths into a room instead of shrinking to match everyone already there. Ashwini Balasubramanian says the room does not need another copy of what already exists; it needs what only you bring.

How can women balance the biological clock and the career clock?

Ashwini Balasubramanian points out these two clocks rarely line up: your most fertile years often overlap with building your career foundation, and your career takeoff can overlap with menopause. Her advice is to lean on your village, friends, partner, and family, and to remember asking for help is a sign of strength, not weakness.

Is being well known at work the same as being advocated for?

No. Ashwini Balasubramanian distinguishes visibility from advocacy: leaders can know your name without ever pushing for your next opportunity. Real advancement depends on people actively advocating for you, not just recognizing you in the hallway.

How should you map your career if you feel stuck?

Map your career by skill set rather than by title. Go after roles that expand your skill set, create a path for advancement, and preserve your work-life integration, and build credibility through the transferable skills you bring to new opportunities.

What are Ashwini Balasubramanian's three non-negotiables for a new role?

Whether the role expands her skill set, whether it creates a path for advancement now or later, and whether it preserves her work-life integration.

What is Ashwini Balasubramanian's book about?

Her book, Map Your Ascent: Embracing Change as Your Leadership Superpower, is about harnessing change as a leadership strength instead of merely surviving it.

Ashwini Balasubramanian, Vice President of R&D at 3M and author of Map Your Ascent

About Ashwini Balasubramanian

Ashwini Balasubramanian is a passionate leader who believes in the power of innovation and purpose-driven work. With a strong foundation in engineering and a sharp business acumen, she has spent her career leading global teams at Fortune 500 companies, driving technology infusion, product innovation, and corporate strategy. Her work in sustainability and corporate social governance has earned her recognition as a Certified Sustainability Excellence Associate and a sought-after keynote speaker on ESG topics worldwide.

But Ashwini’s story isn’t just about boardrooms and strategy sessions. Married to Ravi for twenty-four years, she’s a proud mom and credits her family as her greatest source of inspiration and balance.

Ashwini’s life is a blend of ambition and authenticity. She believes leadership is as much about emotional intelligence as it is about vision, and her journey reflects that balance, bringing energy, curiosity, and heart to everything she does.

Connect with Ashwini on LinkedIn

About No Woman Left Behind

No Woman Left Behind is hosted by Rosie Zilinskas, a keynote speaker and certified high-performance coach who helps high-performing corporate women get recognized and rewarded for the impact they already create. If this episode spoke to you, subscribe to the podcast and share it with a woman who needs to hear it.

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