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The Three-Part Storytelling Formula With Colleen Arturi

Everyone has stories to tell. How you tell them is what sets you apart. In this third and final installment of the storytelling series, Rosie Zilinskas sits down with someone who can turn you into a confident storyteller. Colleen Arturi, the Founder of The Story Shoppe, has 20 years of storytelling experience. She imparts some of those hard-earned wisdom in this conversation in the form of her three-part storytelling formula: purpose, problem, and personality. Through them, they add not only confidence but also conviction and clarity that make our stories have impact. Colleen also shares her observation that often, we are our very own worst storytellers. Follow along to this insightful episode as she helps us overcome this dilemma, so we can continue to inspire and thrive wherever we are.  

 

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The Three-Part Storytelling Formula With Colleen Arturi

Storytelling Series Episode 3 Of 3

This is the third and final episode in the Storytelling series. We have Colleen Arturi who is going to be talking to us about your purpose, the problem and the personality. This is a great conversation because it’s going to show you how we tie everything that we have been talking about as far as the negotiation series and all the work that you have done over the last couple of Storytelling episodes to culminate how you translate your accomplishments into a great story whenever you are going to talk to your manager or a hiring manager for a new position or a prospective new job.   Colleen Arturi is here to turn you into a confident storyteller. By helping you question your limiting beliefs, Colleen will guide you to rewrite your story, giving you laser-sharp clarity and Lizzo-like-levels of confidence. Your expert presence will be invigorated and you will experience incredibly focused energy toward your work. With 10 years as an entrepreneur and many years of storytelling experience, she has created work for some of the world’s most discerning brands from IDEO to Threadless to IKEA. Her purpose is to help you claim your unique power through your story for now and for all time. Stay tuned for this super powerful conversation with Colleen.  

  Before we go into this episode, I wanted to remind you that there is a free quiz that you can take on the NoWomanLeftBehind.com website. If you log onto the homepage and you scroll down slightly, you are going to see a section that says, “Let’s find out where you are in your career.” If you click on the radio button that’s called, “Take the Quiz,” there will be a popup that comes up and it says, “What’s the key blocker in your career path?”   There are three key blockers that you may be operating under and you may not even know it. If you click on Take the Quiz, it’s going to be about ten questions. It shouldn’t take you more than three minutes and then you are going to be able to get some additional resources by taking the quiz. Remember, go to NoWomanLeftBehind.com to take the free quiz.  

  Colleen, thank you so much for being on the show. Your jam is all about storytelling. Before we get into how to do storytelling, I want to start by you explaining to the audience what storytelling is. What are we referring to when we say storytelling?   Thank you for having me on. It’s so delightful to be here and I’m a big fan. I have started reading these episodes and I’m loving them. Thank you. To answer your question, the way that I help people with storytelling is to tell a better story about themselves. That’s my gift and that’s what I’m always talking about, how to tell a better story about yourself. People might think that it gets a little stressful when it’s like, “It has to have a beginning, a middle and an end,” but it’s sharing parts of yourself and details about yourself, your passions and who you are with the world. That’s how I define storytelling. The focus here is on women that are in the corporate world that are trying to advance in their careers. I finished an eight-part negotiation series that was launched at the beginning of 2023. What I want to emphasize is that once you have done the work and you know what you want and how to do it, the next step is how to articulate that with massive confidence, conviction and clarity so that it can be impactful to the manager or hiring manager. That’s where the storytelling comes in.   That’s what I want to relate to people. You have to be able to put in all that hard work that you have done, whether it’s projects or growing a business. Now that you are trying to advance in your career, how do you put all that into words? You have a process, purpose, problem and personality. Why don’t we talk a little bit about that piece?   I love to guide people to have a cohesive story. We are all our worst storytellers and we all get the most nervous when someone asks us, “What do you do? What are you good at?” It’s like, “The lenses turned on me. What do I do?” It makes us all nervous and it’s okay. It’s very human. It’s every single one of us.
NWB 56 | Storytelling Formula
Storytelling Formula: We are all our worst storytellers.
We are great at telling stories about other people. We are gifted in saying, “This person’s good at that,” but when it comes to ourselves, we are not good at it. That is evolutionary. It goes way back. When we were living in village-organized societies, each village had to tell a story about, “Watch out for those people. These people are great.” You knew that was part of the social ties that brought us together with being able to understand the story. That’s why we are so wired to tell great stories about other people. When it comes to ourselves, there are so many things going on in our heads that prevent us from seeing how amazing we are. That’s why it’s so interesting when maybe your friends are going to be able to tell a better story about you. They are going to see your gifts better than you are. You asked about my three-part formula. I want to make it easy. We are all in our heads telling a million or bazillion stories. How do you make it easy to tell a cohesive script about your life or almost a pitch about yourself? I have a three-part formula, purpose, problem and personality. The purpose is something that we as a culture and in business are talking more and more about. You might already be familiar with purpose. It’s all about defining your why. The problem part of the formula is where your deeper purpose meets others’ problems. Problem is defining others’ problems. If you are in a corporate environment, it’s all about taking on the good problems and what good problems can you solve and what emotional problems are going on in the business or the field that you work in that you are gifted at solving those kinds of problems. The third part is personality, which is how you are bringing your unique gifts to the world, how you operate in the world and how you are bringing yourself to life. I can break down that formula for you because there’s a lot behind it. If you have those three things nailed, you are going to be able to write a great story about yourself. Take all those different aspects from stories about the time when you had a great leadership idea or you ran an event effortlessly. What’s the underlying story? The underlying story is you. You are the connective thread between everything. You are the difference and the special thing. Use that formula to help you understand like, “This is how I tell it my thing.” The purpose is defining the why and I don’t just mean, “I got into this business. I’m a vet because I love animals.” It’s like, “Why do you love animals?” What I like to do and what you should do for yourself if you are reading is to continually dig deeper. Why? Be a five-year-old for yourself and write down, “If you like working with animals, why do you like working with animals?” “I had two dogs growing up and they were my best friends.” “Why is it important to have best friends?” Everyone needs to be seen and feel belonging. You are getting to an interesting place. If you are a vet because you believe in belonging and being seen, how beautiful is that? That’s the underlying why behind everything that you do. I want to stop right there in my three-part spiel and ask you, Rosie, do you have a why that you have worked on, that’s your purpose and the deeper meaning behind everything you do. Absolutely. I’m going to start with I have been in the corporate world for 30 years. When I was working onboarding new hires right out of college, I noticed these young women. It was men and women that were being onboarded but the young women are 23 or 24. The young men were the ones that were asking questions always the first day. It was either asking or answering questions and the young women were always quiet.   That went on for 2 or 3 years and I started noticing this. I’m like, “I need to do something about this.” At that point, I’m in my 40s and I felt the calling to help these women advocate for themselves so that they can become future leaders in their lives. I could visually see, “I need to do something about it.” Why? I want the world to be a better place with women that are leading other women so that we are constantly getting better and better.   You saw that happening. What was going on within you that made you so frustrated that these women were not advocating for themselves in the workplace? At the time, I was 40 years old and I was sitting at my desk and working. I vividly remember thinking, “Someone is going to notice my hard work. Any day someone is going to come and tap me on the shoulder and say, ‘Rosie, why don’t you become a manager?’” Nobody ever came. It wasn’t until I said something to one of the senior managers, “I’m interested in management.” They were like, “Really?” Like, “Yes. What do you mean, ‘Oh, really?’” They are like, “You never said anything.” That’s what I saw happening. I was like, “I don’t want the same thing to happen to them that happened to me.   I was thinking about that beforehand because I know that you talk to women in the corporate environment and I have got the same story. I thought a lot of us when we enter the workforce and do the work put our heads down. Someone’s going to notice but the truth is no one’s going to come to tap you on the shoulder and say, “You are such a hard worker. Today’s the day. You should get a promotion.” No one is doing that. No one is going to advocate for you. You can have mentors and they are going to help you. That is great and you should have sponsors who help you and all of that but you need to be your best advocate. To me, telling that story and getting used to telling that story about yourself is so key and important in going through the workplace.
NWB 56 | Storytelling Formula
Storytelling Formula: Telling that story and getting used to telling that story about yourself is so key and important in going through the workplace.
  It’s not bragging. Some people feel it especially because we are women. We are used to being like, “I don’t want to showcase too much of myself, show up too braggy or whatever that is,” but it’s not bragging. It’s telling everyone, “What you are interested in? What are your values?” It’s all about connecting with people. I love to help people have a script. Write the script that you want to tell about your life and yourself. What do you want? You are in control of your narrative. It is a huge theme. One thing I would love the readers to take away is your story and by sharing your story, you are claiming your unique power. As women, we don’t have access often to the top echelons of the executive world or the highest levels of power. One way that you can create power is through ideas, spreading ideas, sharing and controlling that narrative about yourself. It’s not icky. It’s wonderful and you are giving people a script so that they can talk about you. It’s an easy way to say, “Colleen is so gifted at creative writing. She told me a story about how she wrote a letter to her grandmother and how it brought her and her grandmother closer. Isn’t that sweet?” All of a sudden, I’m already controlling that narrative. One person I like to mention who has done this well in the past couple of years is Meghan Markle. She’s had so many people telling these stories about her that are so mean especially in the British press. In America, I don’t think we have been as hard on her as they are in Britain. It’s part of the reason she left Britain. She was like, “This needs to stop. I’m going to tell my narrative and control the story about me. I’m going to create a podcast and interview women about their self-limiting stories.” I can identify with her mission and purpose because she does that. That’s so beautiful. Readers, I want to encourage you to do the same thing. Not that you need to start a podcast but even the simple act of writing that script about yourself is so powerful. You are maybe not manifesting but you are writing your destiny. I had a client tell me that one time she was having Imposter syndrome around calling herself a producer, even though she had inked a deal with Netflix as a producer. This is so funny. Even the simple act of writing that script about yourself is so powerful. You are maybe not manifesting, but you are writing your destiny. – Colleen Arturi Share on X She’s like, “I don’t know. I have always been a writer. I don’t know if I can call myself a producer.” I said, “You have to write down that you are a producer and bring that out into the world so that you are more confident doing that.” She said back to me, “It was like writing my destiny writing that story down.” Meghan Markle’s podcast is called Archetypes and she does an amazing job. In the very first episode that she released, she talks about how she was eleven years old and she saw a commercial. It was a hand-washing commercial, a dish soap. The commercial said something like, “Women can wash dishes. Women can have whatever to wash dishes.” She wrote a letter to the company saying, “Why are you only saying women? Do men not wash dishes?” They changed that commercial and then said, “People can wash dishes.” She has been an advocate since she was eleven years old. That is a great example of someone that’s taking their power and purpose and converting it into their voice. The production of her show is fantastic. I do love that quite a lot.   One thing I want to point out in that awesome story is the power of one word of women to people. A lot of people can also look at their stories and say, “What one word do I have that I’m not comfortable with?” Maybe you inherited it from a past job or your family always said that about you. I love to have clients, friends and people questions at that granular level. Even each word can be so powerful when you switch from women to people. It changes everything. I’m a big advocate for that. There’s one thing that I recommend to my clients as far as their stories. Sometimes they don’t think about what they do as a story. I tell them, “When you are home on a Sunday afternoon and you are doing nothing, open your laptop.” The news has 30 or 50 behavioral interview questions because people want to know how you will react to something in an interview. They are the better format questions.   It’s hard to come up with a story on the spot when you haven’t sat down and reviewed your history. I’m like, “Even if you answer 10 to 15 questions, go through the question’s answer.” When you are home and relaxed, you are going to be more apt to come up with different projects and accomplishments that you have had throughout your history.   For each one of those, you need to pick out the better of the 10 to 15 stories so that you can be able to showcase them whenever you go on an interview. Someone that thinks, “I grew the book of business by $5 million. How am I supposed to tell that in a story?” What is your recommendation? Now that they have done the work and gathered that information, how do they convert that into a story when they are having that conversation with a hiring manager, for example?   I love that you recommend that. That’s so smart. Everyone should do that before an interview, a promotion conversation or anything to have those go-to stories of examples from their life. The one thing that will connect all those stories is your why, your purpose and who you are. If you said things that I have done in the past or the example you said of growing this business by $5 million or X, Y and Z, there is a story behind that and it’s probably what drove you to create that scale. The one thing that will connect all those stories is your why, your purpose, and who you are. – Colleen Arturi Share on X For example, I believe it’s important to boost other women’s confidence. That was woven into every part of you boosting that product that happened to be about deodorant or whatever it is because deodorant is about confidence. It’s like, “What is that story behind it?” Instead of saying chronologically like, “In the beginning, we did X. It was smart. We did some user research and then we did this and this.” If you start that story with the purpose of, “I love to boost women’s confidence and this is how we did it,” all of a sudden, this overarching purpose can connect these disparate stories about how you boosted money, led your team or XYZ. It becomes like, “Colleen is the one. I loved the interview because she said she believes in boosting women’s confidence.” That’s what they are going to remember. They are not going to remember the exact numbers of what you did. They are going to remember the underlying passion and purpose behind the story of what you did. The way you explained it, at least for me, gave a focus as to, “How do I have this situation where I grew the business by $5 million?” Laying it out as the why or the purpose of what drove you to do that action makes it valid, real and meaningful more than anything.   For my example, I love to help women claim their unique power and I do that through stories and by helping people feel seen. That’s the problem part of the equation. The way that everything I do pretty much supports that. I have created courses to help women tell their stories. I work one-on-one with people to tell their stories. Also, talking about this interview and all these different things. All those things are the how and the what level and then they have got this why level. It’s like, “I see why she created that course for women to tell their better story. I see why she did that webinar to help women tell their story.” It’s the underlying thing behind everything is you, what is driving you, what helps you get out of bed in the morning and what you are honestly put on earth to do here. Maybe you can come up with maybe 1 or 2 examples of a client that you have worked with. They were having some issues either in their business or advancing their careers. How were you able to help them through the storytelling?   I had a client who was a top-level interior designer and her work is beautiful. You can look at the pictures in her portfolio and see how beautiful her work is. She came to me and she’s like, “I have got these pictures but I need to level up to speak to my high-end clientele so that they can see what’s different.” “Yes, they are pretty pictures but what’s the underlying story behind that?” She had by all intents and purposes a good website but some soul and passion were missing and a connective thread behind this beautiful imagery. The purpose is the thing that takes your story from passable to engaging wonderful and exciting. When I worked with her, she told me these stories. I said, “What’s interesting about you? Tell me a little bit about your life.” She said something that was seemingly so little but she’s like, “Every week, I have a beautiful arrangement of fresh flowers on my dining table.” I thought that not everybody does that. Not everybody spends the money to bring a beautiful arrangement for themselves and their families into their lives. I was like, “What you do is bring extraordinary things and beautiful things into the ordinary worlds of today.” That ended up being her purpose statement, championing the extraordinary within the ordinary. That one detail helped me go, “I see now. I understand you.” That became her tagline and everything that we talk about on her website. You can see those flowers. When I go back, I’m like, “I see it. I can see the flowers on the table and the images. I can see the little details that she’s done to make a house a beautiful home.” That was the difference for her and her business. It’s for you to have one little phrase and you are like, “This is your gift, Colleen.”   You can work directly with me and help me do that. This could be one of my tips at the end but when I’m trying to let people know what they can do in their lives, one thing I like to do to help you get out of your head is to ask others around you. “This is your life, Rosie or Colleen.” If there’s someone that you know well, say, “What are the things that I do well? What do you see me doing well?” Interview them about you. Might as well take that opportunity. We usually only take that opportunity when we are in an annual or quarterly review situation. Take aside your favorite coworker. Take them to lunch and say, “I’m doing a review of me. Can you help me figure this out?” It could be someone close to you. Another way that I have also done it is on social media and asking people, “What three words come to mind when you think of me?” You will be so surprised and delighted to see, “People do see that I’m curious. I love curiosity and people are seeing that.” It becomes this lovely language that you can start using to talk confidently about yourself. Not that you need validation from others but it’s more that you understand there’s some congruence between the story that you are telling, the way that you are being in your life and the way that others are seeing you. With curiosity, it’s like, “I’m going to weave that into my About page, LinkedIn page and all that stuff. It’s a huge part of what I want to bring to the world.” That’s a simple tip and a simple way to integrate some of this good language into your story. I do something similar but I use it slightly differently. What I do is I have people go and seek advice from their close coworkers but they are doing it so that they can uncover their blind spots about themselves. It’s like, “What do I do well but what do I do that’s not so well that I can improve upon?” Those are the 2 or 3 things that you use to try to develop yourself because you are trying to uncover your blind spots.   Sometimes, you don’t see yourself the way others see you and you don’t know the good things or the things that you need to develop. It serves both because if they say that you are excelling at communication, you don’t want to work on that because you are already excelling but maybe you are not excelling at advocating for yourself or something. Focus on that. It’s the same concept but used differently.   If you got somebody and you are taking them to lunch, you might as well ask them, “What are my gifts and challenges?” Another third one I like to throw in is, “What could you see me doing in the future?” These two identities were always who we have been and who we want to be. If you are looking towards the promotion or that new role, it’s like, “Someone else gave me a little bit of excitement. They could see me writing a book or being a personal chef.” You get to start to define that future self because it’s like, “What things have I done in the past? What do I need to work on?” It’s like, “Let’s get you over the past, current and into the future self.” It’s all about what is that big legacy you want to lead and what your next step wants to be. If you are thinking about that next step and your future self, how can you move closer towards her and bring more of her into that role?” There’s that phrase, “We dress for the role you want to have.” You also have the mindset for the role that you want to have and the future vision for that role too. You have to have the mindset for the role you want to have and the future vision for that role. – Colleen Arturi Share on X What you said gives people ideas that they may not have thought about for themselves. If someone else sees you as an author, you are like, “I never saw myself as an author.” You can be an author. I like that a lot too.   This is a side tangent but I had ChatGPT write my bio of me to see what it spit back. I said, “Can you write the bio of Colleen Arturi?” It did say, “Colleen Arturi is the author of the storyteller’s book.” I was like, “I’m not but gee-whiz.” Maybe the robots are onto something and they know something that I did not know. You have a quiz and I took your quiz. Do you want me to tell you what my result was?   Let me set this up properly. You took the Ourtypes quiz. I have got that three-part formula. Purpose, which we have been harping on your why. Your problem, which is the problem you help people solve in your work typically. Then the personality and the way that I help define the personality and the persona is through this Ourtypes tool. Rosie, I have a quiz on Ourtypes.net. You took the quiz and I am excited to hear your results. The quiz was easy. It did take me a little bit of time, maybe five minutes but not a ton. I had to select seven words from a bank of words. I read them all carefully 2 or 3 times and then I started checking off the words. I ended up with my seven words and then I got my results. My results were that I am a lover. I was like, “That’s sophisticated.” I want you to tell me a little bit because that’s as far as I got. Tell me a little bit about what that means and how people can use the quiz in their storytelling.   You take the quiz and chose your seven words. You should have received also a PDF in your email that outlines what that lover is. The whole concept of Ourtypes is a revisitation of Archetypes and this is pre-Meghan Markle. I want to plug that. When she came out with Archetypes, I was like, “Is she doing the exact thing I’m doing?” She’s not and it’s all good because there are more Archetype conversations in the world, which I’m so for. What Archetypes are in the way that I use them are a redefinition of Carl Jung’s twelve archetypes that he defined about many years ago. Carl Jung, just a little history, was a personality psychologist. He’s a pretty famous guy. He’s the one who put a label on introversion and extroversion, the concepts that we use now. He said, “There are these twelve characters or personalities that keep coming up through the story, the Bible, the Star Wars and all the things that we know and love, movies, books, everything and even humans.” People have been using these twelve archetypes for branding purposes for a while. I was using them in my client work for a while as well. After a couple of years of using them, I came to a standstill. The standstill happened when I was working with a woman who was a high-ranking, prestigious, lovely woman, a high-up person in her work. She was a Black woman. It was hard for me to find within the current content that’s online and Googleable stuff about archetypes anything about says the Black woman girl next door or a person next door or who’s the Black woman magician. I was like, “This is a representation problem. We need to fix this.” I’m all about rewriting narratives and questioning things and then rewriting them. I thought, “This needs a revisitation,” and that’s where Ourtypes was born. “Let’s get rid of these existing trite, stereotypical narratives or versions of success that are outdated. We all need representations and stories about people who have different lived experiences and who look like us or are like us. I want it to be inclusive of everyone.” That’s where this concept came from. When you are taking that quiz and you are choosing those seven words, those seven words are aligned with the person or persona you want to show up more as in the world. It can be a great tool to say, “Lover. That’s very interesting. How could I be more lover?” I love that you got a lover and I’m so curious. We could talk about this after this conversation for sure. That is one of the twelve archetypes and the lover is about what it sounds like, creating more intimate experiences with yourself, others and the world around you. My favorite example of a lover is Lizzo because Lizzo is all about self-love. She is redefining how we talk about love. Much of her music is about loving yourself, being confident in yourself and projecting that out into the world. How wonderful. She’s the best. She’s bringing it to life in a different way than someone else whom I feel is a lover which is the poet Mary Oliver, who’s in love with nature. All her poetry is about being closer to nature and becoming one with nature. You can see how we have got these twelve universal archetypes or Ourtypes and that’s what makes them resonant but how each individual can bring that archetype to life in their specific and unique way. It’s the universality of humanity and then the specificness of who you are and your gifts. I’m curious after I gave you the lover spiel how you are feeling about a lover and if you were curious if that is coming to life in your work or personal life. How do you feel about that? I’m trying to be more intentional with the people that I have in my life and be more in tune with how they are feeling. I always know how I’m feeling but I never know how other people are feeling. I’m trying to have more quality time with people in my life. As far as my work, specifically with this show, I want women to know that they can have that self-love. By having self-love, we promote love, in general, all around the world. Some people say, “If you donate money, it’s a waste of money.” I’m like, “It’s not. I’m helping a human being in some way, shape or form with whatever organization I donate dollars to, for example.”   I am more loving in the world by trying to help a certain group. I usually try to have my core values in line with whatever I’m donating to. It resonates so I need to go back and read the PDF in detail to see what all is in there because I’m going to incorporate some of that into my life and storytelling. Whenever I’m talking to people, it’s like, “I help women articulate their worth with massive confidence, conviction and clarity.” I want them to see the beauty in themselves to be able to portray it to others. That’s a little bit about me.   That’s so wonderful. Your lover touched my heart. Tell me a little bit about the course because you have a storytelling course. I’m interested in talking to our audience to see if they can take this course to help them with their storytelling in the corporate world.   I have a course called Story Craft which is all about the art of a cohesive narrative. That’s about giving people the tools to tell their stories and guiding them through that three-part formula of purpose, problem and personality. We can talk about that quickly here but it takes a little bit of work to unpack that for yourself so there are worksheets and guidelines within that course to help people do that. They can find me on my website. My website is www.TheStoryShoppe.com. You can hop over and take your Ourtypes quiz at Ourtypes.net and find out information there. At the very least, it’s a free quiz so take it, find out about yourself and see how you feel about those results. It might be that you are feeling like those results are a little too comfortable and you want something more for yourself or you might be like, “This is exciting. This is a little on the edge for me but I want to bring more of that into my life.” I have a guidebook also that can guide you through that work in how you can use Ourtypes to tell your story and in your mindset and all that stuff. I also have a one-on-one session if you have gone through the guidebook, you have taken the quiz and you want to take the next step and chat with me about how you can bring your Ourtype to life. The biggest thing for me was the fact that we have a formula of your purpose, the problem and then the personality. Any story, if you can put that into that formula, then the biggest thing is the why. “Why are you doing this? Why did you do that?” That’s how you are able to distinguish yourself from other people that are trying to apply for the same position. This is fabulous. Can you leave us with maybe a couple of actionable tips that people can use whenever they are thinking about their storytelling?   The first one, we talked about that at the beginning of the conversation that it’s so difficult to talk about yourself. One very easy way to not talk about yourself is to look at your inspirations, make a list of people whom you are inspired by and unpack why you are inspired by them. Usually, the people that we love and look up to like celebrities or whomever that person is, even a mentor, there’s something in that person that we want to have in our life or that we value in our lives.
NWB 56 | Storytelling Formula
Storytelling Formula: One very easy way to not talk about yourself is to look at your inspirations, make a list of people whom you are inspired by, and unpack why you are inspired by them.
Whether that’s like, “Lizzo was so wonderful at self-love. I wish I could be more of that,” or whatever that is. It’s easier to go look outside of yourself than into yourself. Once you start identifying these people, you will go, “There are some themes here. I want to bring that into my life and I do love this person because of XYZ. That represents me as well.” That’s the first tip. Start with your inspiration. Start outside of yourself. The second tip is to go inside yourself and define that purpose. That purpose is going to connect everything that you do and how you are going to contribute is that problem. The purpose and the personality are you and dictated by you and to reiterate, you have the power to control your narrative. Look outside yourself at that problem like, “What problem do I help others solve?” The inner and the outer start with that purpose. To me, this brought a lot of clarity as to how women in the corporate world can use their individual stories to contribute to their work in their future promotion as vice president, manager or whatever they want to do. I also like the fact that you said to ask for advice on what you see me doing. That’s key because it will give our readers a view of what the possibility that they can have in the future so all that good stuff. Any final words before we close?   It’s the final words of thank you. Thank you for the time and the place and for being together. It’s been fun and enjoyable. We should do it again sometime. Colleen, thank you so much for your time.   Thanks, Rosie. You too. Bye-bye.  

  I don’t know about you but it is very evident to me how you can take whatever project or accomplishment you have done in your corporate career and translate that into a story. It all starts with your purpose. We talked about your why. Yes, you may increase the growth of your business, company or team but there’s a non-underlying purpose as to why you think that’s important.   When you take that why and thread it through your career so that you can identify the power of your purpose, then that’s when it starts becoming alive that you are there for not just a job but a purpose. When you are able to once again articulate that with massive confidence, conviction and clarity, that’s when things start happening. With Colleen, we talked about identifying your purpose and why. Also, identifying the problem that you solve and then bringing that personality altogether.   Colleen did leave us with two tips. The first tip is she says, “We all know that it’s difficult to talk about yourself.” Go outside of yourself and start with inspiration. Find 1, 2 or 3 people that you admire and that give you inspiration. One very easy way is to make a list of these individuals and unpack how they inspire you. Look to see why they inspire you and try to incorporate some of those things into your life.   Tip number two is to go inside of yourself and define that purpose. The purpose is going to connect everything that you do. You are the only one that has control. You have the power to control your narrative. Those are good tips so that you can weave that purpose through everything that you do. The biggest thing is we want you to be able to articulate why it is that you want to be promoted, what it is that you bring to the table and how you are going to contribute all in a storytelling format.   You can find Colleen on LinkedIn and her website. She has a couple of things that you can do. You can do the free quiz for the Ourtypes and then she also has a course right on her website. I’m so glad that we have done this Storytelling series because, to me, it has been very impactful. The conversation with Colleen brought it all together. It’s a perfect way to end this Storytelling series. With that, remember to be brave, be bold and take action.  

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About Colleen Arturi

NWB 56 | Storytelling FormulaColleen Arturi is here to turn you into a confident storyteller. By helping you question your limiting beliefs, Colleen will guide you to rewrite your story, giving you laser sharp clarity and Lizzo-like-levels of confidence. Your expert presence will be invigorated and you’ll experience incredibly focused energy towards your work. With 10 years as an entrepreneur and 20 years of storytelling experience, Colleen has created work for some of the world’s most discerning brands, from IDEO to Threadless to IKEA. Her purpose is to help you claim your unique power through your story, for now and for all time.